By adding Barnes & Noble to its list of 19 retail partners, Google is making a more explicit grab for Amazon’s turf. Google, via Associated PressĪmazon’s popularity as an online shopping destination has the potential to undercut Google’s lucrative search engine advertising business. Its Nook business fell 22 percent in the fourth quarter compared with the period a year earlier, according its most recent earnings report.īook buyers in some areas can get same-day delivery from Barnes & Noble via the Google Shopping Express mobile app. The company has closed 63 stores in the last five years, including some in bustling areas of Manhattan and Washington, leaving it with a base of about 660 retail stores and 700 college campus stores. The partnership could help Barnes & Noble make inroads into online sales when its brick-and-mortar business remains stagnant. Google Shopping, which began operations about a year ago, allows online shoppers to order products from stores like Costco, Walgreens, Staples and Target, and have them delivered to their doors within hours. Starting on Thursday, book buyers in Manhattan, West Los Angeles and the San Francisco Bay Area will be able to get same-day deliveries from local Barnes & Noble stores through Google Shopping Express, Google’s fledgling online shopping and delivery service.
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Google and Barnes & Noble are joining forces to tackle their mutual rival Amazon, zeroing in on a service that Amazon has long dominated: the fast, cheap delivery of books.